AVANTI WEST COAST
Brand application on the UK's premier inter-city service
Client
Avanti West Coast via dgdesign
Location
London, UK
Date
2019
Services
Livery design
Accessibility review
Visualisation
Animation
At dgdesign Andy Sykes supported Firstgroup with the development and launch of the Avanti West Coast brand.
Working with Firstgroup's creative agency Forpeople, who created the Avanti brand and livery concept, Andy developed and refined the concept livery into a production-ready design for application on Class 390 Pendolino. Andy created application drawings and accessibility reviews to support the engineering process.
Andy also created exterior visualisations and animations used to launch the brand launch and widely used online.
Andy would also produce visualisations of Avanti's new Evero bi-mode trains years later, which were used to promote the introduction of this new fleet.
